Rajeev Jhawar and Usha Martin sees success in their continuous journey of cost reduction
- raquelcamila999
- May 30, 2022
- 2 min read

Usha Martin is a leading manufacturing company known for making a wide range of wire rope products, which have applications across the world. Rajeev Jhawar is the Managing Director at Usha Martin Limited. He is the son of Brij Kishore Jhawar. Rajeev Jhawar is also the Director of Neutral Publishing House Ltd. Cost reduction is a continuous journey that Rajeev Jhawar and Usha Martin has undertaken and they continue their march on this path in this difficult environment.
Usha Martin is one of the world’s leading manufacturers of wire rope. Established in the year 1960, today Usha Martin is a multi-unit and multi-product organization. The wire rope manufacturing facilities located in Ranchi, Hoshiarpur, Dubai, Bangkok and UK produce one of the widest ranges of wire ropes in the world. The infrastructural facilities are equipped with the latest state-of-the-art high-capacity machines to manufacture world-class products. The global R&D center of Usha Martin located in Italy is actively engaged in designing wire ropes and uses proprietary design software to develop products that are the best in class.
Rajeev Jhawar is an Indian industrialist and the Managing Director of Usha Martin Limited. With over three decades of experience in strategic management, he started his journey as Sr. Vice President (Commercial) and became the Managing Director of Usha Martin Limited in 1998. He is an alumnus of Ranchi University and London Business School. In the three decades that he has been at the helm of the Usha Martin Group, Rajeev Jhawar has accelerated growth, built a meritocracy and enhanced stakeholder value.
Usha Martin has a comprehensive R&D facility in their manufacturing unit at Ranchi in India. Long-standing application of their wire ropes in diverse sectors like Oil & Offshore, Mining, Crane, Elevator, Infrastructure etc. is the testimony of their expertise in manufacturing high-quality wire rope products. Rajeev Jhawar always makes sure that, as a business entity Usha Martin focuses on delivering value-added products and services to its customers. To ensure the commitment to quality percolates through every sphere of their operations, they have built a robust network of capabilities spread across the globe.

The distribution centers of Usha Martin are located in the UK, North America, South America, Netherlands, Australia, Russia, Singapore, South Africa, Indonesia, Vietnam, China, Kazakhstan and Iran. Usha Martin’s facility at Ranchi is one of the world’s largest wire rope manufacturing facilities under one roof. Other than wire rope, this unit manufactures LRPC strands, customized to have diversified applications in Infrastructure, Renewable energy installations, Bridges etc. Usha Martin has enriched experience in manufacturing & supply of pre-stressing machines & accessories, backed up by expert installation teams for Pre-stressing jobs.
Rajeev Jhawar is working relentlessly for the welfare of his company. At Usha Martin employees are made to work hard on cost reduction through multiple initiatives and have managed to be successful in many areas through improvement in efficiencies of the plant and equipment and reduction in overheads. Cost reduction is a continuous journey that Rajeev Jhawar and Usha Martin has undertaken and they continue their march on this path in this difficult environment. Usha Martin is continuously engaged in the process of improving their EBITDA per tonne and have several cost-optimization and process improvement initiatives in place. Rajeev Jhawar has a dedicated team at Usha Martin Limited that constantly monitors fixed costs, without compromising on quality.
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